Runway is the most complete generation toolkit here rather than the single best generator. Text-to-video, image-to-video, inpainting, background removal and motion tracking sit in one place, and for a marketing team without a production budget that breadth is the point.
Output is strongest on abstract motion, product movement and short atmospheric B-roll. People doing specific things remain unreliable, and you should budget several generations per usable shot.
Treat it as a component supplier for a conventional edit rather than a tool that produces finished sequences.