Better Analyst is an all-in-one analytics app for people without an analytics team. Connect a data source or upload a file, ask a question in plain English, and get back an analysis, a dashboard, a report or an automated workflow. Answers can show the SQL or Python behind them, so the working is checkable rather than a black box.
The product was Formula Bot before the rename, and ExcelFormulaBot before that, where it generated spreadsheet formulas from a plain-English description. Accounts and workflows carried straight over. The scope is far wider now: dashboards, scheduled reporting, alerting and data pipelines rather than single formulas.
AI Agents are the distinctive part. You save an analyst that knows your business - a marketing performance analyst told to judge campaigns on cost per qualified lead rather than clicks, say - and set its answer depth and default deliverable, so results arrive in the shape you want every time. Data Context sits underneath, holding your definitions, metric calculations and reference files so every answer uses your own business meanings rather than guessing at them.
Around that sit dashboards built by description and edited by chat or drag, alerts that fire on a threshold, a sharp move or data that stops arriving, Data Flows that clean, join and deliver data on a schedule, Data Enrichment that adds AI columns classifying or scoring every row, and Presentations that turn a finished analysis into a deck with speaker notes. Brand Kits keep colours, fonts and number formats consistent, and Projects keep each client or campaign in its own workspace.
Connectors cover Google Analytics, Search Console and Google Ads, with Meta Ads listed as coming soon; Tableau, Power BI, HubSpot and Salesforce; Google Sheets, Drive, Airtable, Dropbox, OneDrive and SharePoint; and BigQuery, Snowflake, Databricks, PostgreSQL, MySQL, Microsoft SQL Server, Supabase and Amazon Redshift. Custom APIs cover anything without a built-in connector. Files can be Excel, CSV, TSV or PDF.
Pricing, read from the vendor pricing page in November 2026. The free plan is a real plan rather than a trial: 10 chat messages and 100 AI credits a month, one connected data source of any type and one AI dashboard, no card required. Pro is 30 dollars a month for one person, adding unlimited chat on premium models, unlimited dashboards refreshed daily, unlimited scheduled tasks, alerts and Data Flows, unlimited data sources, 3,000 AI credits a month, no watermark and dedicated human support. Team is 149 dollars a month including five people and 15 dollars for each person after that, adding 10,000 shared credits, unlimited free dashboard viewers, shared workspace and Projects, per-person data access controls, a Slack agent, one embedded AI chat and hourly Data Flows. Enterprise is custom on an annual contract, adding SAML SSO, SCIM, a full audit log with export, custom connectors, unlimited embedded chats, SLA, DPA and invoicing. Annual billing is advertised as saving up to 33 per cent, though no annual figures are published.
On credits, which most tools leave vague: the vendor states that 3,000 credits is roughly 300 PDF pages or 150 research reports, 10,000 is roughly 1,000 pages or 500 reports, and a further 1,000 credits cost 10 dollars at any time. Credits are consumed by PDF to Excel conversion, AI enrichment and deep research rather than by ordinary chat on the paid plans.