Top 10 AI Sales Tools - and What Five of Them Refuse to Tell You

Ten AI sales tools, every figure read off the vendor's own pricing page on 23 October 2026. The useful finding is not the ranking. It is that half the category will not tell you what it costs, and that the published numbers circulating in other lists are wrong often enough to be worth checking.

The price-opacity split

This is the first thing to understand about buying AI sales software in 2026. The category divides cleanly in two, and the division tracks who the tool is sold to rather than what it does.

Self-serve tools publish. Enterprise-sold tools do not. Nooks and Attention have no pricing page at all — not a page saying "contact us", no page. Gong at least tells you the shape of the bill: per-user licences plus a separate platform fee that scales with how many users it supports, with the only self-service input being which of four team-size bands you fall into.

What the other lists get wrong

Checking each vendor page directly turned up three numbers in wide circulation that do not match what the vendor publishes. All three appear in one AI SDR cost guide dated July 2026, written by a vendor in this same category.

The Regie figure is the one that matters most, because the error runs in the expensive direction by a factor of four. Anyone who ruled Regie out on a $180 floor ruled out a $41 product.

11x is a harder case, because its own site disagrees with itself. The pricing page's meta description says plans start from $2,000/mo. The Growth tier on that same page lists $3,750/mo. The FAQ below it says Growth starts at $36,000 a year, which works out to $3,000/mo. Three figures, one page. The $3,750 in the tier card is the one shown next to the actual feature list, so that is what is used here.

The unit problem

These ten tools are priced on four incompatible units, which is why a single-number ranking of this category is meaningless. Before comparing any two, check you are comparing the same thing.

The per-prospect and per-contact models look similar and behave very differently. 11x charges per prospect rather than per send, so three touchpoints and thirty cost the same. AiSDR charges $1.50 per person contacted with research, lists and writing included, billed daily with no contract.

Worked example: 1,000 prospects a month

The two per-prospect tools can be compared directly, and the result is one-sided across the whole range 11x publishes.

Growth caps at 2,000 new prospects a month, so the crossover never arrives inside the published tier — AiSDR is cheaper at every volume 11x Growth supports, and carries no annual commitment against 11x's annual-billing default. Above 2,000 prospects you are into 11x Pro, which is custom-quoted, and the comparison stops being possible.

The full comparison

The ten, in detail

1. Sybill — free, then $30/user/mo annual

Verdict: the cheapest way to get call recording, summaries and CRM autofill, and the only tool here whose free tier is genuinely useful to a team.

Free gives 500 AI credits a week, unlimited recordings and transcripts, an invisible recorder, 20 meeting summaries a month and follow-up emails — but a free licence cannot record new meetings, only read what others recorded. Pro at $30/user/mo on annual billing ($36 monthly) lifts credits to 2,500 a week, makes summaries unlimited and pushes them to the CRM. Business at $90/user/mo annual ($108 monthly) adds 5,000 credits a week, CRM autofill on 10 fields, API and MCP access, two-way Slack and a deal workspace. There is a 14-day Business trial with no card.

Standout: MCP access on Business, which almost nothing else in this category offers at any price.

Limitation: credits reset weekly, not monthly, so a heavy Monday cannot borrow from a quiet Friday.

Best for: teams of 5 to 30 reps who want Gong's core output without Gong's platform fee.

2. Regie.ai — free, then $41/mo annual

Verdict: the best-value AI SDR here by a wide margin, and the figure most often misquoted.

Free gives 250 one-time credits that never expire, shared across up to 10 people, with research, enrichment, drafting and agents, sending from your own Gmail or Outlook. Pro at $41/mo on annual billing ($49 monthly) gives 5,000 credits a month and adds a power dialer with local numbers you pick — and Regie does not charge for an enrichment that returns nothing. Team at $125/seat/mo annual ($150 monthly, two-seat minimum) gives 15,000 credits per seat into one shared pool, plus shared CRM, prospect lists and integrations. Annual saves 17%.

Standout: the power dialer is included in a $41 plan. Nooks sells that as its primary product and will not quote a price.

Limitation: Team has a two-seat floor, so the real entry cost for a team is $250/mo, not $125.

Best for: one to five reps who want outbound and dialing on one bill.

3. Clay — free, then $167/mo annual

Verdict: not an SDR at all. It is the data layer the others run on, and it is priced accordingly.

Free gives 500 actions and 100 data credits a month, up to 200 rows per table, multi-provider waterfalls, Claygent and bring-your-own API keys, with unlimited seats on every tier. Launch at $167/mo on annual billing ($185 monthly) gives 15,000 actions and 3,000 credits a month, adding phone enrichment, job-change and other signals, unlimited Audience search and email campaigns. Growth at $446/mo annual ($495 monthly) gives 40,000 actions and 6,000 credits with CRM auto-sync, data warehouse sync, webhooks, web intent signals and credit rollover. Annual saves 10%; top-ups on Growth carry a 30% premium.

Standout: unlimited seats at every tier, free included. Nothing else here does that.

Limitation: the Launch tier's own page states 3,000 credits a month while the add-on list starts at 2,500 for $125 — worth confirming before you commit.

Best for: teams who have outgrown manual list building and want to feed a tool from this list rather than replace it.

4. AiSDR — $1.50 per person contacted

Verdict: the only tool here you can run for a week and stop, and the cheapest AI SDR at any volume under 2,000 contacts a month.

Pay as you go is $1.50 per person contacted with research, list building and writing included. Campaigns start from $3. Pace is 5, 10 or 20 people a day, which is $7.50, $15 or $30 a day. Billing is daily for people contacted that day; no subscription, no contract, no card to sign up. Team plans for 1,000+ contacts a month are volume-priced at up to 40% less per contact, billed monthly on a quarterly or annual contract, with annual 20% below quarterly. Add-ons are priced openly: $33 per warmed mailbox, $149 per managed campaign, $2,500/mo fully managed.

Standout: every number is on the page, including the managed-service rates most vendors hide behind a call.

Limitation: team pricing is not published, so the 40% volume discount cannot be checked before a sales call.

Best for: founders and small teams testing outbound before committing to a seat-based tool.

5. 11x — from $3,750/mo, billed annually

Verdict: the most expensive published entry price in the category, and priced per prospect rather than per send.

Alice Growth starts at $3,750/mo billed annually for 2,000 new prospects a month and up to 5 end users, with managed Gmail mailboxes, bi-directional CRM sync and onboarding included. Pro covers 5,000 prospects and 10 users with outreach in 105+ languages; Enterprise covers 10,000+ prospects with unlimited users, API access, SSO, custom DPA and SLA and a dedicated engineer. Both are custom-quoted. Julian, the voice and chat agent, is priced separately from $5,333/mo for 2,000 calls or $2,417/mo for 3,000 chats. There are no setup, implementation or per-integration fees, and annual billing is the default.

Standout: pricing per prospect rather than per send means a thirty-touch sequence costs the same as a three-touch one.

Limitation: the vendor's own pricing page carries three different entry figures — $2,000, $3,750 and $36,000 a year. Get the number in writing.

Best for: teams already running 2,000+ new prospects a month who want one annual line item.

6. Hyperbound — free tier, then quote only

Verdict: the only tool here that trains reps rather than replacing them, and the free tier is enough to judge it.

Free gives 45 prebuilt AI roleplays and example scorecards. Practice adds the Competitive Positioning pack, Resume Calls, buyer-bot customisation, custom AI scorecards and coaching, reporting and analytics, a dedicated AM and CSM, and custom onboarding. Perform adds real call scoring, deal coaching, CRM intelligence, conversation intelligence and live call coaching. Both are per-user, both are separate licences, and neither carries a published price. Volume and multi-year discounts are mentioned but not quantified.

Standout: 45 roleplays available with no sales conversation, which is unusual in a category this opaque.

Limitation: Practice and Perform are licensed separately, so a team that wants both roleplay and real-call scoring is buying two things.

Best for: teams onboarding reps in volume, where ramp time is the actual cost.

7. Artisan — usage credits, no published rate

Verdict: the clearest pricing model in the category paired with no pricing number.

Artisan's AI BDR, Ava, runs on usage-based credits with no platform fee, so cost tracks work performed rather than seats held. That is a real structural difference from Gong, which charges a platform fee on top of licences. Enterprise adds custom volume, a forward-deployed strategist and dedicated onboarding. Artisan publishes a detailed guide to what AI SDRs cost, including its competitors' figures, without putting its own number in it.

Standout: no platform fee, stated plainly, which is the single biggest line item in enterprise revenue tooling.

Limitation: no credit rate published, so the model's advantage cannot be priced out in advance.

Best for: teams with spiky outbound volume who would waste a seat-based licence.

8. Gong — per-user licences plus a platform fee

Verdict: the category standard for revenue intelligence, and the clearest example of why these lists quote no prices.

Gong publishes no dollar figure. Licences are priced per user and a platform fee applies on top, scaled to the number of users it supports. Connecting your existing stack is free. The pricing page's only self-service input is a team-size band: 1–50, 51–1,000, 1,001–9,999 or 10,000+. Everything else arrives as a customised proposal.

Standout: the depth of conversation and deal data, which nothing cheaper here matches at enterprise scale.

Limitation: the platform fee is the part that surprises people, because it is charged whether or not seat count changes.

Best for: revenue orgs above roughly 50 reps where the platform fee amortises.

9. Attention — quote only

Verdict: narrowly focused on the one job reps hate most, and completely opaque on price.

Attention's AI sales agents fill CRM fields from call recordings, including the field types that usually break automation — picklists, checkboxes and rich-text. It publishes product pages, industry pages and solution pages for sales reps, and has raised $14M. It publishes no pricing page and no figure anywhere on the site.

Standout: handling picklists and checkboxes rather than only free-text notes fields.

Limitation: no price, no tier structure, no band, nothing to compare.

Best for: teams whose CRM hygiene problem is specific and expensive enough to justify a sales cycle.

10. Nooks — quote only, no pricing page

Verdict: the best-funded tool here with the least public information about what it costs.

Nooks is an AI parallel dialer and sales assistant platform, with product pages for the dialer and coaching and a free trial offer. It raised $22M in Series A and $43M in Series B led by Kleiner Perkins. There is no pricing page on the site.

Standout: parallel dialing, which materially changes connect rates for high-volume cold calling.

Limitation: Regie.ai includes a power dialer in a $41/mo plan. Any Nooks quote has to beat that on quality to justify itself.

Best for: outbound teams where dialing is the whole motion and volume justifies a dedicated tool.

Decision framework

• If you want to test outbound this week → AiSDR at $1.50 a contact. A $30 day reaches 20 people and you can stop tomorrow
• If you are one to five reps and want outbound plus dialing → Regie.ai Pro at $41/mo annual. The dialer is included
• If your problem is call notes and CRM hygiene → Sybill free first, then Pro at $30/user. Do not start with Gong
• If you need CRM picklists and checkboxes filled, not just notes → Attention, and budget for a sales cycle
• If list building is the bottleneck → Clay, starting on the free 500 actions a month before committing to $167
• If you run 2,000+ new prospects a month → 11x Growth, but get the entry figure in writing first
• If ramp time is the real cost → Hyperbound free tier, then price Practice
• If outbound volume is spiky → Artisan, whose usage credits suit it better than a seat licence
• If cold calling is the entire motion → Nooks, but quote it against Regie's included dialer
• If you are above 50 reps → Gong becomes defensible, because the platform fee spreads

A stack that works under $300 a month

Four tools, every price published, no annual lock-in required, covering list building, outreach, call capture and dialing.

• Clay (free, 500 actions/mo) builds and enriches the list, with unlimited seats even on free
• Regie.ai Pro ($49 monthly) runs the sequences and the dialer off that list
• Sybill Pro ($36 monthly) records every booked call and pushes the summary to the CRM
• AiSDR ($30/day at 20 contacts, used in bursts) tops up volume on specific campaigns without a seat commitment

That is $85/mo in fixed subscriptions plus whatever outbound you actually run. Scale the Clay tier when 500 actions runs dry, which happens faster than row counts suggest because actions are consumed per enrichment step.

Deliberately absent: Gong. At a per-user licence plus a platform fee it is more than this entire stack, and Sybill covers the call-capture job at $36.

What is not on this list, and why

Salesforce, HubSpot, Outreach, Salesloft, Apollo and ZoomInfo are absent. They are strong products that have added AI features, and several market those features heavily. They are not AI tools, and a list that mixes the two is not answering the question you asked.

The test applied here: if you removed the model, would the product still exist? Remove the agent from 11x or Artisan and there is nothing left. Remove AI from HubSpot and you still have a CRM.

Frequently asked questions

What is the cheapest AI sales tool that actually does something?

Sybill free, if your need is call summaries and you have someone else recording. For paid, Sybill Pro at $30/user/mo annual or Regie.ai Pro at $41/mo annual. For outbound with no commitment at all, AiSDR at $1.50 per contact.

Why do these prices differ from other AI sales tool lists?

Because most lists copy each other rather than the vendor. Three figures in wide circulation are wrong: Regie quoted at $180–499/user when its page says $41, AiSDR quoted as having $250/$900/$2,500 tiers when it charges $1.50 per contact, and 11x quoted at around $5,000 when its page says $3,750. Every figure above was read off the vendor's own page on 23 October 2026.

How much does an AI SDR cost per month?

From $41 to $3,750 for published plans, which is a 91-fold range for tools described with the same three letters. Regie.ai Pro is $41/mo annual. 11x Alice Growth is $3,750/mo annual. AiSDR sits between them at $1.50 per person contacted, which is $1,500 at 1,000 contacts a month.

Is AiSDR or 11x cheaper?

AiSDR, at every volume 11x Growth supports. At 1,000 prospects a month AiSDR is $1,500 against 11x's $3,750. At Growth's 2,000-prospect ceiling it is $3,000 against $3,750. Above 2,000 you are quoting 11x Pro and the comparison is no longer possible.

Why will some of these tools not publish a price?

Because they are sold by a rep, not a signup form. Gong, Attention and Nooks all run that way, and Nooks has no pricing page at all. Artisan and Hyperbound publish the pricing model but not the rate. If you need a number before a call, the five published tools are your shortlist.

Do I need Gong if I already have Sybill?

Not under about 50 reps. Sybill Business at $90/user/mo annual covers recording, summaries, CRM autofill on 10 fields, API and MCP access. Gong adds depth of conversation and deal data at enterprise scale, and adds a platform fee on top of per-user licences to pay for it.

Which of these have a real free tier?

Five. Sybill gives 500 AI credits a week but cannot record. Regie.ai gives 250 credits that never expire, shared by up to 10 people. Clay gives 500 actions and 100 credits a month with unlimited seats. Hyperbound gives 45 prebuilt roleplays. AiSDR has no free tier but no minimum either — a campaign starts at $3.

Sources

All pricing read from each vendor's own pricing or documentation pages on 23 October 2026: Regie.ai, Sybill, AiSDR, Clay, 11x, Hyperbound, Artisan, Gong, Attention and Nooks. Figures state whether they are monthly or annual-billing rates. Where a vendor publishes no price, that is recorded rather than estimated. Pricing in this category changes frequently - verify before purchase.