What launched
● Businesses in ChatGPT, in beta — Announced 10 November. Businesses claim a profile in Business Hub and can publish an agent.
● You get to see your own mentions — Aggregated insights on mentions, website clicks and the topics people raise about you.
● A Business Agent answers for you — After verification, with product feeds carrying current pricing and availability.
● Clearly separated from ChatGPT itself — Those conversations are labelled and kept apart from ChatGPT independent answers.
OpenAI opened Businesses in ChatGPT in beta on 10 November 2026. A business claims itself in Business Hub, manages its own details, and after verification can publish a Business Agent that customers talk to directly inside ChatGPT.
What a business actually gets
- Claim and manage a profile in Business Hub.
- Aggregated insights on mentions, website clicks, and the common topics in conversations where the business is cited. This is the part most businesses have never had.
- A Business Agent, after verification, which lets customers ask questions, compare products and work out what fits.
- Product feeds carrying current pricing and availability, so the agent answers from live data rather than a stale description.
The privacy line, stated plainly. OpenAI says businesses do not receive people’s conversations or Business Agent chats. What they get is aggregate: how often they were mentioned, how many clicks followed, what topics came up.
Why the insights matter more than the agent
Until now, being discussed inside an AI assistant was invisible to the business being discussed. You could not see whether you were recommended, in what context, or how often. Search Console told you about Google; nothing told you about ChatGPT.
Aggregated mention and click data changes that, and it arrives at the point where a meaningful share of product research starts in a chat window rather than a search box. The agent is the headline feature; the analytics are the one that changes behaviour.
The limits, which are real
- Beta. Feature set and eligibility can change.
- Eligibility is narrow and stated inconsistently. OpenAI’s page says it is available to eligible ecommerce and online service businesses in the US, and separately that eligible businesses located wherever ChatGPT is available can start by claiming. Those two do not clearly agree, so treat the geographic scope as unsettled.
- Eligibility criteria and the verification process are not defined on the announcement.
- No pricing is mentioned at all, which usually means free during beta rather than free permanently.
Frequently asked questions
What is Businesses in ChatGPT?
A beta programme announced 10 November 2026 that lets a business claim its profile in OpenAI’s Business Hub, see aggregated data on how it is mentioned in ChatGPT, and publish a Business Agent that answers customer questions from its own product information.
Does my business see customer conversations?
No. OpenAI states that businesses do not receive people’s conversations or Business Agent chats. The data is aggregate only: mentions, website clicks and common topics.
Who can join?
Eligible ecommerce and online service businesses in the US, per the announcement. The same page also refers to businesses wherever ChatGPT is available, so the scope is not stated consistently. Eligibility criteria are not published.
Is it free?
The announcement does not mention pricing. That normally indicates free during the beta rather than a permanent commitment.
How is a Business Agent different from ChatGPT answering about my company?
A Business Agent answers from information you supply, including product feeds with live pricing and availability. OpenAI says these conversations are clearly labelled and kept separate from ChatGPT’s own independent answers.