Higgsfield AI is a San Francisco company building a multi-model platform for generating and editing AI video and images, aimed at creators, marketers and filmmakers. Rather than training one model and selling access to it, Higgsfield sits a workflow layer on top of several — you pick the output you want and it routes the job.
Two studios anchor the product. Cinema Studio 3.5 handles narrative and cinematic work, with AI Director guidance and per-shot camera control. Marketing Studio handles commercial content and includes a URL-to-video tool that turns a product page into a formatted ad. Both run on Seedance 2.0.
The model roster is the reason to use it: Seedance, Kling, Wan, Veo, Sora and MiniMax from third parties, plus Higgsfield's own Soul and Nano Banana image models. That breadth is the platform's actual product — one subscription instead of six.
Two things sit outside the editor. Higgsfield Earn pays creators for work made on the platform, reporting over $1 million paid to more than 10,000 verified creators. Higgsfield Originals is a streaming channel for AI-native series.
The company was founded in 2023 by Alex Mashrabov, who previously led generative AI at Snap, and Erzat Dulat. It raised an $80 million Series A extension in January 2026 at a valuation above $1.3 billion, bringing the round to roughly $130 million.
PRICING, checked 17 October 2026 against Higgsfield's own published plans: Starter is $15 per month for 200 credits. Plus is $49 per month, or $39 on annual billing, for 1,000 credits. Ultra is $129 per month, or $99 annual, for 3,000 credits. Paid plans also carry free generation pools for Soul V2 and Soul Cinema, between 3,000 and 10,000 depending on tier. No free plan is listed.
A note on the name: several lookalike domains use the Higgsfield name and logo. The company's own site is higgsfield.ai.