The short answer
● Launched — 6 November, selected US customers
● How — text the Alexa Shopping contact
● What it does — searches, compares, adds to cart and buys
● Scale claim — over 400 million users across twelve months
● Context — Amazon blocked Meta’s Muse shopping agent in September
Amazon opened text-message shopping through Alexa for Shopping on 6 November. Selected US customers can message the Alexa Shopping contact and the agent will search, compare, add to cart and complete the purchase, drawing on hundreds of millions of products, listings, reviews and your own shopping history.
Amazon lists more than a hundred shopping features, including turning a photo of a recipe into a cart and buying automatically when a target price is hit. Rollout is invitation-only first, widening to millions more US customers in the coming weeks. Amazon says agentic feature usage is up eightfold since the start of 2026.
The strategic part is the September context: Amazon blocked Meta’s Muse shopping agent from its site, then shipped its own. The message to anyone building a shopping agent is that the inventory owner would rather be the agent than be read by one.
Sources: TechCrunch · Unite.AI.
Published 8 November 2026. Every figure above was checked against the reporting linked here on the same day.