MON, JULY 27, 2026
Independent · In‑Depth · Practitioner‑Tested
ChatGPT SEO

Best ChatGPT Prompts for SEO (2026) — GPT-5.6 and Browse

ChatGPT with GPT-5.6 Sol and Browse enabled is a capable SEO research tool — it can search the live web, analyse SERP results, and synthesise content briefs in a single session. GPT-5.6 Terra at $2.50/M offers a cost-efficient option for high-volume SEO content generation. These prompts are optimised for ChatGPT Plus with Browse, the ChatGPT Work product for larger projects, and the OpenAI API with web_search tool enabled.

⌨️ 6 prompts 🕐 Updated Jul 27, 2026
💡 How to use these prompts: Replace everything in [BRACKETS] with your specific details before sending. Click Copy to copy any prompt to your clipboard instantly.
1
Research SERP With Browse and Write Brief
Research live SERPs and build a content brief using ChatGPT Browse
[USE CHATGPT PLUS WITH BROWSE ENABLED]

Search the current SERP for "[TARGET KEYWORD]" and give me a content brief based on what you find.

Target keyword: [YOUR KEYWORD]
My site angle: [HOW MY SITE APPROACHES THIS TOPIC]

After searching:
1. What type of content ranks? (guides / comparisons / listicles / tools)
2. What word count do ranking pages use?
3. What questions do the top pages answer?
4. What do the top pages NOT cover well?
5. Recommended structure for my page to beat these results
6. 3 MetaDesc options under 155 characters
2
Generate a Keyword Cluster
Build a complete keyword cluster grouped by search intent and journey stage
Generate a keyword cluster for the following topic. Group keywords by intent and search journey stage.

Core topic: [DESCRIBE YOUR TOPIC AREA]
My site type: [BLOG / TOOL / ECOMMERCE / SAAS]
Target audience: [WHO SEARCHES FOR THIS]

Output:
1. Informational keywords (research stage — "how does X work", "what is X")
2. Commercial keywords (comparison stage — "best X for Y", "X vs Z")
3. Transactional keywords (decision stage — "X pricing", "X review", "buy X")
4. Long-tail opportunities (3-5 word phrases with clear intent)

For each keyword: estimated intent, competition level (low/medium/high based on your knowledge), and content format recommendation.
3
Write 10 SEO Article Titles That Beat Generic Headlines
Write SEO titles with tension and specificity that earn higher CTR
Write 10 article titles for the following topic that will outperform generic headlines in search click-through.

Topic: [DESCRIBE]
Target keyword: [PRIMARY KEYWORD TO INCLUDE]
My angle / unique data: [WHAT MAKES MY TAKE DIFFERENT]

Rules for each title:
- Include the target keyword naturally
- Include a number, year, or specific claim where relevant
- Create tension, comparison, or promise — not just the topic
- Under 60 characters where possible

Bad example: "Guide to AI Writing Tools 2026"
Good example: "7 AI Writing Tools That Beat ChatGPT on Long-Form Content (Tested)"

Output 10 options. Flag your top 3.
4
Analyse a Competitor's Content Strategy
Reverse-engineer a competitor's SEO content strategy and find gaps
Analyse the following competitor's content and identify their SEO strategy.

Competitor site: [URL OR DESCRIPTION]
Their top-performing pages (if known): [LIST]
My site: [YOUR SITE AND NICHE]

From their content, identify:
1. Their primary keyword clusters (what topics do they focus on)
2. Their content formats (comparison-heavy / how-to / news / reviews)
3. Their internal linking strategy
4. The gap they are NOT covering (my opportunity)
5. 3 specific articles I should write to compete directly with their top pages
5
Write a Long-Form SEO Article Outline
Build a complete ready-to-execute long-form article outline for any keyword
Write a complete long-form article outline for the following target keyword. The outline should be ready for a writer to execute.

Target keyword: [KEYWORD]
Article type: [GUIDE / COMPARISON / REVIEW / LISTICLE]
Target word count: [WORDS]
My unique angle: [WHAT DIFFERENTIATES MY ARTICLE]

Outline should include:
- H1 (conversational, different from Title)
- H2 sections with H3 subsections where needed
- One-line description of what each section covers
- Where to include the primary keyword naturally
- FAQ section with 5 questions targeting long-tail variants
- Internal linking suggestions
- CTA placement recommendation
6
Optimise for Featured Snippet
Optimise existing content to win a featured snippet for a specific query
Help me optimise the following content to win a featured snippet for [TARGET QUERY].

Target query: [THE EXACT SEARCH QUERY]
Current content: [PASTE YOUR EXISTING CONTENT]
Current position: [WHERE YOU RANK NOW]

Featured snippet analysis:
1. What type of snippet does this query typically trigger? (paragraph / list / table / definition)
2. What does my current content need to change to match that format?
3. Write the optimised snippet-ready version of the relevant section (under 40-50 words for paragraph, clear structure for list/table)
4. What H2 or H3 heading should introduce this section?