MON, JULY 27, 2026
Independent · In‑Depth · Practitioner‑Tested
Claude SEO

Best Claude AI Prompts for SEO (2026) — Content, Technical, and Comparison SEO

Claude Sonnet 5 and Opus 5 are strong for SEO work that requires writing quality, structured analysis, and long-form content generation. With 1M context, Claude can analyse an entire site's content structure, compare competing pages, and write complete article drafts in one session. These prompts cover the full SEO workflow: keyword research synthesis, content briefs, on-page optimisation, meta descriptions, technical audit interpretation, and comparison content that ranks above AI Overviews.

⌨️ 6 prompts 🕐 Updated Jul 27, 2026
💡 How to use these prompts: Replace everything in [BRACKETS] with your specific details before sending. Click Copy to copy any prompt to your clipboard instantly.
1
Write a Comparison Article That Beats AI Overviews
Write a comparison article structured to rank above AI Overviews
Write a comparison article on the following topic that will rank above Google's AI Overview.

Topic: [TOOL A] vs [TOOL B] — [YEAR]
Target query: [THE EXACT SEARCH QUERY TO RANK FOR]
My site: [DESCRIBE YOUR SITE AND AUDIENCE]

Structure that outranks AI Overviews:
1. Quick Answer Box — top 3 facts with a declared winner, above the fold
2. Comparison table — all key dimensions side by side
3. Individual sections for each tool with: one-line verdict, pricing, honest limitation, best for
4. Decision framework — "If you are X, use Y" conditional logic
5. FAQ section — 4-6 long-tail questions

Write the complete article. Include a MetaDesc under 155 characters that names both tools and a specific number. H1 must include a tension or comparison, not just the topic.
2
Generate 20 MetaDescs That Drive Clicks
Generate click-optimised MetaDescs that lead with specifics not descriptions
Generate 20 MetaDesc variations for the following page. Each must be under 155 characters.

Page topic: [DESCRIBE]
Target keyword: [PRIMARY KEYWORD]
What the page actually offers: [SPECIFIC VALUE — tool names, prices, verdict, numbers]

Rules for each MetaDesc:
- Lead with a tool name, price, or specific claim — not a description of the article
- Include at least one specific number (price, percentage, count)
- End with a soft CTA or benefit statement
- No filler phrases like "comprehensive guide" or "everything you need to know"

Output: numbered list, one per line. Flag your top 3 picks.
3
Analyse Competing Pages and Find the Gap
Find the content gap between competing pages for any target keyword
Analyse the following competing pages for [TARGET KEYWORD] and identify the gap I can exploit.

My page URL: [YOUR URL OR DESCRIPTION]
Competing pages (paste titles/excerpts or describe): [COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3]
Target keyword: [KEYWORD]

Find:
1. What all three competitors cover (do not repeat this)
2. What none of them cover well (this is your gap)
3. The question searchers have that none of the pages fully answer
4. The specific angle that would differentiate my page
5. The one section I should add to beat all three

Be specific. Generic suggestions like "add more detail" are not useful.
4
Write a Content Brief From a Keyword
Write an actionable content brief a writer can execute immediately
Write a complete content brief for a team writer based on the following keyword.

Target keyword: [KEYWORD]
My site: [DESCRIBE SITE AND AUDIENCE]
Competing pages to beat: [LIST 2-3 COMPETITOR URLS OR DESCRIPTIONS]

Content brief should include:
- Target keyword and 5 supporting keywords
- Search intent classification (informational / commercial / transactional)
- Recommended structure with H2/H3 outline
- Word count recommendation
- The one unique angle that differentiates from competitors
- 3 specific facts or data points the writer should include
- MetaDesc template
- Internal linking suggestions (if I describe my site)

Output a brief a writer can execute without asking clarifying questions.
5
Interpret a Technical SEO Audit
Turn a technical SEO audit into a prioritised plain-English action plan
I have a technical SEO audit report. Explain what the most important issues mean and what to fix first.

Audit tool used: [SCREAMING FROG / SITEBULB / AHREFS / OTHER]
Site type: [BLOG / ECOMMERCE / SaaS / OTHER]
Traffic level: approximately [MONTHLY SESSIONS]

Audit findings (paste the key issues): [PASTE YOUR AUDIT OUTPUT]

For each issue:
1. What it means in plain English
2. Why it matters for rankings or traffic
3. Severity: Fix This Week / Fix This Month / Low Priority
4. How to fix it (specific steps)

Sort by what will have the most impact first.
6
Optimise an Existing Article for Higher CTR
Fix low CTR articles by rewriting Title, MetaDesc, and H1 for search intent
I have an existing article that is getting impressions but low CTR in Google Search Console. Help me fix it.

Current article details:
- Title: [CURRENT TITLE]
- MetaDesc: [CURRENT METADESC]
- H1: [CURRENT H1]
- Slug: [CURRENT SLUG]
- Position: [AVERAGE POSITION]
- CTR: [CURRENT CTR]%
- Top queries generating impressions: [LIST 3-5 QUERIES]

The problem: [DESCRIBE THE CTR ISSUE — e.g. generic title, no numbers in MetaDesc, H1 does not match query intent]

Give me:
1. 3 new Title options (include tool names and a number in each)
2. 3 new MetaDesc options (under 155 chars, lead with a specific claim)
3. 1 new H1 (conversational, shareable, different from Title)
4. Diagnosis of why current CTR is low